![]() These emails are also called autoresponders. Mailchimp’s Automation Builder helps you create automated emails based on user triggers. Note: While A/B testing is available in the base pricing plan, multivariate is exclusively for Premium users. The process for identifying the winning combination is the same as in A/B testing. Multivariate testing allows you to test three out of the four variables and creates up to eight test combinations at the same time. You can also manually choose the winning combination by going through Mailchimp’s test reports. Mailchimp automatically measures the performance of these test combinations based on click rate and open rate, etc., and identifies the winning combination. The four variables you can choose from are:Ĭhoose the variable you want to test, compose the email, and send the test combinations to different customer groups from your list. The A/B testing or split testing feature in Mailchimp tests the performance of up to three different versions (test combinations) of the same email based on a variable. Mailchimp supports A/B testing and Multivariate testing to help you determine how to tailor your campaigns for better engagement. Copy-pasting email content from Microsoft Word or other text editors can cause formatting errors. However, note that you can only compose your plain text email with Mailchimp’s Campaign Builder. Want to send simple text emails to your customers without any images or enhanced designs? Use Mailchimp’s Plain Text campaign. While Mailchimp’s easy-to-use drag-and-drop builder helps you create beautiful emails, its Content Studio ensures that all the design elements and email templates are stored safely for future needs.Īdditionally, Mailchimp’s Creative Assistant tool helps you create designs for your emails instantly using your landing page theme or website colors, fonts, images, and logos. In a Regular campaign, you can choose from pre-built, basic templates or use custom code to create your own emails from scratch. The Regular campaign helps you customize and design emails to maximize marketing campaign performance and audience engagement. Let’s take a quick look at each campaign type: 1. Mailchimp helps you create four types of email campaigns. Let’s go over five key Mailchimp features in this Mailchimp review: A. You can then send out the campaign immediately or schedule it for distribution later.ĥ Mailchimp Features That Power-Up Your Email Marketing.You can also use an email template to speed up the process. Use Mailchimp’s easy drag-and-drop editor to create your email.Enter your campaign name and subject line, and enable/disable tracking options.Create segments of the selected recipients/lists based on campaign responses.Select specific recipients from the list or the entire list depending on your email marketing needs.Choose the campaign type - Choose among Regular, Automated, Plain Text, and A/B Test options.Then, just go to the Campaigns tab and use the Campaign Builder to create emails. ![]() You can integrate Mailchimp with opt-in forms and landing pages to capture the email addresses of your website visitors and leads.Īdditionally, Mailchimp lets you import email lists from an Excel spreadsheet or Google Sheet into its platform. Sounds good, but how does this email marketing platform actually work? It’s promoted as an all-in-one solution to marketing - offering digital marketing and social media marketing features, like managing your Facebook ads, landing page, and website sign-up form. It helps you create, send, automate, and manage marketing and transactional emails. ![]() Mailchimp is a cloud-based email marketing platform.
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