Some more prestigious sans serif fonts may require to be purchased. The best sans serif fonts need no introduction. The 18 best sans serif fonts for your branding & website More serious businesses like government entities, law firms, and pharmaceuticals tend to use serifs. If you are a lifestyle, sports, or technology company, sans serif fonts will organically fit into your communications. To make the content look even lighter, choose thinner font styles when using sans serifs. Their increased legibility makes it possible to sift through large amounts of text quicker. Sans serifs are commonly used in body content.īecause of their minimal nature, sans serif fonts are best suited for longer content. Serif fonts, with their dashes and tails, are best used in headlines. It all comes down to how fonts impact how we perceive the text we’re reading. One may wonder why such a minute difference creates a world of choices for designers and professionals. It combines two words: “sans,” which means “without,” and “serif,” which means “dash” or line. Text within images can become more pixelated, blocky, and difficult to read when enlarged, such as may be necessary by users with some visual disabilities.Any font that does not have tiny dashes, indents, and extensions at the tips of its characters is called a sans-serif font. The Web Content Accessibility Guidelines require that if the same visual presentation can be made using text alone, an image is not used to present that text. When text is instead defined within an image, it loses most of that adaptability. Additionally, true text can be copied and pasted, adapts to various screen sizes, is more compatible with search engines and low bandwidth environments, etc. The user can customize it for better readability, such as by adjusting the line, word, and character spacing, changing the font face, changing text colors, increasing the text size without loss of fidelity, and translating to other languages. When content is presented as real text-meaning rendered a text characters in a web page-it is very adaptable. Real text provides many advantages over text within images. Consider the differences between these two logos with the same text, but different typefaces. A cartoon font used on a bank web site, for example, would likely undermine the sense of trust and professionalism the user expects. Typefaces should be chosen to align with the tone, messaging, and brand of the content. Similarly, there is not one typeface that will be optimal for all users with dyslexia. Many common and standard fonts available in modern operating systems meet these requirements. The typeface should be familiar or easily-parsed so that it quickly becomes familiar. ![]() Regardless, simplicity in typefaces is critical. Some people indicate that sans-serif fonts are better for viewing on a screen and serif fonts are better for print, but this is becoming less of a concern due to the prevalence of high resolution displays and higher quality typefaces. ![]() Experts disagree on which typefaces provide the best readability. Unfamiliar or complex typefaces require additional time and orientation, resulting in character or word parsing (which is slow and cognitively intense) rather than pattern/block parsing (which is fast and less burdensome). ![]() Simple, familiar typefaces are easiest to parse and read because the mind already has or can quickly generate a model for the shapes and patterns of text. Use simple, familiar, and easily-parsed fonts Avoid small font sizes and other anti-patterns.Ensure sufficient, but not too much, contrast between the text and the background.Use a limited number of typefaces, fonts, and font variations.Use simple, familiar, and easily-parsed fonts.For optimal readability and understandability, the key is to avoid those interruptions. It is only when characters or words are unfamiliar or introduce a barrier to that direct pattern-to-meaning process that we must pause to more closely examine or process characters or words. This subconscious process allows us to read and understand text content very quickly with high degrees of understanding, even though we aren't even seeing or thinking of characters and words. Instead, the eye quickly scans through text and parses patterns and groups of characters (typically 6-9 characters at a time) which are nearly instantaneously converted into meaning by the human brain. When reading text, most people do not read or parse individual characters or even words.
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